“Big data” is not just a buzz word at Discovix. They’re developing products that will transform how research and data analysis is done, resulting in greater, more accurate business insights. They had offices, investors and a team of advisors, but lacked a consistent brand identity, not to mention a website. They also lacked a clear marketing message.
Furryteeth took on the marketing initiative, designing logo and color systems, data visualizations and their website. We crafted a consistent voice throughout the site, composed a clear marketing message and explained how this complex technology would make the user’s work life easier. Content strategy was an additional element in our approach.