The Walt Disney Company’s Environmentality task force had a new coffee program that incentivized using less disposable cups. They needed to promote the program at the coffee stations and asked us to create some signs. We chose to use humorous messages to reach this highly creative audience.
We felt a tongue-in-cheek message rather than serious preaching would play better to this audience. To ensure the signs were attention-getting, we used bold graphics that would stand out from the other promotions and cafeteria signage.