A veterinarian had an idea for a healthy dog treat that was like nothing else on the market: a highly palatable “gummy bear” for dogs featuring the nutritional powerhouse of chia. He knew he had a winning combo when he couldn’t find a dog that would turn it down. So he called his friend at Phyx Design.
Phyx handled the branding and asked us to do the web copy and UX design. It was a very collaborative effort. And after the site launched there must have been a lot of happy dogs because within the first month on shelves they had sold out of all their existing stock.